Disney+ Hotstar App has been growing very fast in India. According to a
TelecomTalk Poll result, Disney+ Hotstar was the most
popular and in-demand OTT (over-the-top) platform in the country. In the
second rank stood Amazon Prime Video, an Amazon-owned OTT platform that has
been in the country for a very long-time now. In the third position was the
streaming giant Netflix.
Despite being in the market for such a long-time and holding a major chunk of
the subscriber market share in India, Netflix was quite behind Amazon Prime
Video and Disney+ Hotstar when it came to user demand.
Disney+ Hotstar has definitely benefited by airing live IPL (Indian Premier
League) matches. The company said that it had added 4 million new Disney+
Hotstar users in the March 2022 quarter. This was quite a jump from the 2.6
million new users in the previous quarter.
It is also worth noting that the private telecom operators in the country had
launched multiple new prepaid plans with a Disney+ Hotstar Mobile subscription
ahead of the IPL 2022.
It was a one-day poll which saw 373 users voting. 34% of the users said they
would pick Disney+ Hotstar as their choice of OTT platforms. Just behind
Disney+ Hotstar was Amazon Prime Video, with 33% votes, followed by Netflix
with only 25.5% votes.
Other OTT platforms such as
ZEE5/ALTBalaji/SonyLIV got only 7.5% votes. IPL can’t be the only thing that
Disney+ Hotstar is doing right. Netflix got
the least votes amongst the major platforms, and that could be mainly due to
its price.
Netflix has so many good and strong alternatives now that pricing would really
matter in a market such as India. Disney+ Hotstar’s annual plan can be bought
for a mere price of Rs 1,499. However, for the same amount, you can only get
two months of subscription with Netflix’s top-tier plan.
Tanay is someone with whom you can chill and talk about technology and life. A
fitness enthusiast and cricketer, he loves to read and write.
